McDermott Miller’s Market Research Unit designs and undertakes market and business-to-business research using its own trained survey interviewers. Surveys are tailor-made to fit clients’ requirements, and are often complementary to wider strategic marketing and product development work undertaken by McDermott Miller.

RESEARCH SERVICES

The Market Research Unit offers a wide range of market research services to clients including:

·         Market sizing, segmentation and positioning

·         Public opinion polling and social surveys

·         Customer service and satisfaction

·         Product development and pricing

·         Brand positioning

·         Development of market and pricing models using McDermott Miller consultant experts


RESEARCH METHODS

The Market Research Unit offers a full market research service of survey design, delivery, analysis and interpretation. Research can be undertaken using the following quantitative and qualitative methods:

·         Focus groups

·         Business-to-business interviews

·         In-depth interviews

·         Computer-assisted telephone surveys (CATI)

·         Computer-assisted personal surveys (CAPI)

·         Conjoint analysis/stated preference surveys

·         Perceptual mapping surveys

The Market Research Unit has the capacity to design and deliver large nationwide surveys using our Wellington based computer aided telephone interviewing (CATI) facilities in a limited timeframe.


DATABASE RESOURCES

McDermott Miller maintains in-house marketing databases and computer-based forecasting, including:

·         Retail Demand Forecasting Models

·         Tourism Activity Model

·         Housing Demand Forecasting Models

·         Consumer Expenditure Forecasting Models

·         Regional Economic Models

·         Event Economic Impact Models